Custom Software
Custom software for businesses that already know where it hurts
From websites to internal tools — for owners and small teams (1–10) who know the problem and need software that fits how they actually run.
Built for people who already see the gap
I work with business owners and small teams — not enterprise theater. The job is software that runs and can be maintained: sites, internal tools, and process systems tied to how the company actually works.
I sit at the intersection of technology and business. Solutions matter more than cleverness in either lane alone.
Selected work
Live products — open any of them.
Customer-facing product
SafeMomma
Evidence-based medication information for pregnancy and breastfeeding.
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Customer-facing product
Home Projects
All-in-one space for home projects.
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Internal ops tool
Founder Flow
Clarity system for solo founders and small teams.
Visit site →Why work this way
Why hire someone?
You could do this yourself. I’ll say that first. It will take about three times as long as it takes me, and three times as hard to assemble into something that holds together. Bits of it will feel easy. Understanding the whole system, wiring it cleanly, and keeping it running when something breaks is a different job. If it breaks on a Tuesday before a busy week — can you fix it without losing days?
Time
Roughly 3× longer to get to something solid.
Assembly
Easy pieces ≠ an easy whole system.
Maintenance
When it breaks, someone has to own the fix.
Why me?
I live at the intersection of technology and business. I will nerd out about product design and the logistics of how a company actually runs — then I pull back, because solutions matter more than cleverness in either lane alone. I stay current on what’s new and useful, and I connect it to what your business needs — not what’s trendy for its own sake.
What this can look like
Categories of outcome — not a forced menu. If you know the pain, we’ll sort the shape on the call.
01
Customer-facing site
Marketing site, booking, content, and lead flow that matches how you sell.
02
Internal tool
Dashboards, ops tools, admin panels, and data workflows your team actually uses.
03
Process software
Automations, integrations, and custom workflows between the tools you already run.
04
Something in between
You know where it hurts; we shape the product on the call — without inventing a problem for you.
Pricing
Pricing is specific to each project — scope, complexity, and what “done” means for your business. We’ll talk through that once you’ve shared what you want to build. No generic packages that pretend every company needs the same thing.
Share your project →How it works
From first conversation to software that stays useful after launch.
- 01
Audit
- 02
Identify needs
- 03
Create plan
- 04
Integrate
- 05
Refine
- 06
Maintain
Reference library
Arsenal of tools & resources
A living library of what to use when building small-business software — costs, setup time, MCP, and when to skip a tool.
Start here
Tell me what you want to build
Share the pain you already see and the software shape you’re aiming for. I’ll get a notification and reply by email. Pricing is specific to each project — we’ll talk through that once the scope is clear.
FAQ
Straight answers before you reach out.